IDeal iDEAL is one of the most popular online payment platforms in the Netherlands. It was created by the Dutch team in 2005. IDEAL is very easy to use and works on both desktop and mobile devices. Geld storten in een online casino met iDeal is zeer veilig en gemakkelijk. IDEAL is een e-commerce betalingssysteem dat in Nederland wordt gebruikt gebaseerd op online bankieren.
The Internet provides an enormous opportunity for marketing your casino, as long as you know how to use it. You need to attract people to your casino’s doors, encourage them to spend some money, and provide a fun, memorable experience.
But how can you do that online?
Keep reading to learn how to market a casino online and build a competitive casino marketing strategy. If you need help with using digital marketing to promote your casino, give us a call at 888-601-5359 or contact us online!
3 best casino marketing ideas
The best (and most effective) casino marketing ideas include:
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1. Create a highly functional website
Your website is often the first point of contact between you and your customer, so it’s vital that your site accurately represents your casino and gets incorporated into your casino marketing strategy.
A well-designed site is clear, focused, and user-friendly, and it gives visitors a taste of what they can expect when they walk through your doors. Your logo, interior décor, tables, alcohol selection, events calendar — it’s all essential information for your website.
Your site should also be easy to navigate.
Users want to be able to jump from menu to menu and quickly find what they want. Highlight your casino’s key features at the top of your pages with drop-down menus. Then, whenever a visitor to your site wants information on what you offer, they can get it easily on their own.
You should also have a page dedicated to your casino’s history, how it interacts with local communities, your company’s contact information, and more. That may seem like unneeded information, but it’s actually a great way to encourage site visitors to choose your casino.
2. Start a blog
A blog is an affordable and effective way to show visitors to your site that you’re an active, modern company with a lot to offer, making it an essential casino marketing strategy.
You can write blogs about what’s going on in the casino industry, your schedule of events, popular games, the math behind gambling, the psychology of gambling, and so much more. All of these topics are great ways to get attention to your site and, by extension, your casino.
When you consistently update and promote your blog posts, you can get a loyal following of readers who can help spread the word about your casino through social media and word of mouth. Best casino comps in vegas. Even if someone’s just coming to your site to read an interesting blog post you wrote, you’re still spreading brand awareness with practically no investment cost.
All you have to do is consistently update your blog and promote it around the Internet, and you can make sure everyone hears about your casino, the casino industry, and more.
3. Create an email newsletter
One of the best low-cost ways to market a casino online and keep in touch with visitors to your site is an email database. This database has the potential to deliver a huge ROI to your casino since it requires practically nothing to create, and maintain — just space on your website’s server.
You can start building an email database easily with your website.
All you have to do is have an area for people to type their name and email address to sign up for your newsletter. You can also tell visitors to sign up at the end of your blog posts to make sure they know they can hear more from you. The more email addresses you acquire, the more people you can encourage to come to your casino.
Once you have enough email addresses, you can send out newsletters on a regular basis to keep people engaged with your casino. Like a blog, these newsletters can cover any number of topics from new projects going on in your casino to a band that you booked to play on a Saturday night. You can also advertise any special deals you offer, new additions to your staff, and more.
In general, you can follow a short set of guidelines to make sure you get the most from your email newsletters and casino marketing strategy.
- Use strong subject lines: The subject line of your email is like the headline of a newspaper article. If the headline doesn’t catch someone’s attention, they won’t read. The same is true for your email. Write accurate, concise, and enticing subjects for every newsletter you send.
- Highlight multiple topics: In a newsletter, you can give a brief overview about a variety of different topics to make sure people know what’s going on at your casino.
- Inform readers: The biggest objective of your newsletter is to entice people to come back to your casino. Give them the information they need to make that decision, including dates, ideas, and more.
- Write concisely copy: Email newsletters generally aren’t big, and that means you need to make every word count. Write a few sentences about each item on your newsletter and give readers a link to click so they can read more.
- Incorporate your casino’s image in the design: Whenever someone sees your newsletter, it should be clear that it came from your casino. That could include using specific colors, layouts, and even fonts to make sure people recognize your brand.
With a big base of email addresses and a consistent newsletter, you can easily bring people to your casino for a great night any day of the week.
Get started with these casino marketing ideas today!
Need help with marketing your casino online?
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At WebFX, we’ve worked with casinos in the past to make sure that they can get as many people through their doors as possible. Our work in search engine optimization (SEO), pay-per-click advertising (PPC), content marketing, social media marketing, and more has all worked wonders for our clients in the past — and we’ll do the same for your casino.
Do you want more gamblers on your casino floor? Contact us today to set up your casino digital marketing strategy!
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When you partner with WebFX, we'll create a winning online marketing strategy tailored to your needs and goals.
Speak with a strategistiDEAL - When this company took off in 2005, this payment platform wanted to be unlike so many other e-wallets or credit cards. It was ambitious, but over time, this company achieved that and is now one of the top 10 toughest brands in the Netherlands. How did it get to this point? Why can it get along with casinos so well? We’ll be exploring that today.
When looking at the company, the first thing that stands out is the fact this company was formed by the efforts of eight major Dutch banks. This is key because you can already tell what makes this company so strong.
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First is that it focuses on one specific space and can excel in that area.
Second, it’s going to be very secure as it’ll be held by similar standards to the banks that created it.
The first one may not be so obvious, but you can see that when you look at the casinos accepting iDEAL. Out of the casinos, the only ones we found are Casino Cruise, 888 and Gaming Club.
You also want to be looking at the whole process as well. As mentioned above, the system is solid, and you can see that already in the transaction process.
When you’re depositing with online casinos iDEAL is available on, you need to log in and go to the deposit method.
From there, select the bank you’re with where you’ll need to specify the transaction.
After that, it’s a matter of satisfying the two-factor authentication to authorize the transaction and let it process.
Withdrawing is also really easy. So long as the casino allows it, you’ll go through the same process as mentioned above.
Pros and Cons
But don’t let the details disappoint you. As we mentioned, this is a strong company, and there are many benefits to using this platform.
Consider the following:
- This platform makes it easy to do transactions. There is no requirement to make an account in order to use it.
- It’s useful and flexible. You are able to make any transaction method through your phone or on the computer.
- It still has a lot of safety. Again, this was created by major banks. They’ve tested it, and they have two-factor authentication enabled.
- Transactions occur quickly. You can deposit and withdraw instantly with no issues.
- Lastly, there are no fees at all to those who are living in the Netherlands.
Now match that up to some drawbacks:
- It’s focused on a specific area. Again, people in the Netherlands or the EU can use this and only them.
- You also need to be with a bank that supports this system. That shouldn’t be a big issue considering it’s gotten the support of eight major banks in that area.
- There isn’t a way to cancel deposits after you’ve accepted them.
- Despite iDEAL efforts, some iDEAL casinos don’t allow you to withdraw. It’s pretty rare considering the perks that this system provides to players.
As you can tell, this isn’t total deal-breakers so long as you’re in the EU or Netherlands.
Frequently Asked QuestionsThe company stretched its options to the EU in 2014. We can’t imagine it’ll be expanding further just yet, but if you’re in there or the Netherlands, you can use this at casinos iDEAL is associated with.
There are currently nine banks that are cool with this. These are: ASN, SNS, RegioBank, Triodos, Van Lanschot, Knab, ABN AMRO, Rabobank, and ING.
'>How is it possible to verify whether my casino supports withdrawals from this?
Check their withdrawal page and see if it’s an option. If you can’t find it, it’s safe to say the casino doesn’t.
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No, you don’t need to make one. All money transfers don’t require you to have an account.